A bit late on the second post to Decorex 2013, but without further ado:
Fabrics! Wallpaper! Furnishings 🙂
Oh they were absolutely wonderful. Each and every one.
Some more delicate than others, some more colourful than others, but Decorex really was a feast for the eyes.
How to promote a very simple and beautiful bedding collection?
Accessories! Oversized lights in the shape of chandeliers, oversized flowers and oversized headboards do the trick. Stunning with a real “come to bed” feel, however. I can’t say I tried out the beds, as much as I’d have loved to!
The purpose behind them was simple; present them in the most suited way possible, to be true to the brand and promote the company as best as they can.
Easier said than done, I’m sure, especially as one of the stall holders informed me they’d only had 12 hours to set up the…
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