Inthought – Eleven – People in architecture photos?

associatedarchitects

Not so much a telling, as an asking today…

People in architecture photos? As Marketing Manager I have to attend courses designed to help get me into the heads of the people who hold the work, to think as they do. Although it sounds a little pseudo-James Bond, sadly it’s not, it’s just that old friend, common sense.

An interesting point came up at the last session I attended. People in architectural photographs, is it a good thing or a bad thing? From a marketing perspective it’s great, you want to see people integrating and reacting with a building, that’s going to make the person viewing the image think ‘Hey, these guys are great, look how much people are enjoying their building.’ However, there’s a flip side. Moving away from the architecture and focusing on the people can diminish the impact of the building itself, and surely that’s what you…

View original post 89 more words